Ever wonder why it’s so hard to find good help when it comes to search engine optimization? One reason has to do with the fact that there are murky sets of standards and qualifications throughout the industry. For instance, some of the certifications consultants use to show off their knowledge can be gained online in […]
The average search engine optimization (SEO) campaign begins with a great deal of planning and enthusiasm, only to flame out a few weeks or months later. What happens in the meantime? The same thing that almost always happens: the weekly grind of generating content and studying web analytics depresses the business owner’s focus and motivation. […]
Almost every business owner will attempt content marketing at some point. And yet, most companies struggle to improve their Google rankings, establish themselves as thought leaders, or generate online leads. That often leads new clients to ask us for our secret to making content work. It isn’t much of a secret at all. It’s simply […]
We often meet business owners who have been planning to get started with search engine optimization (SEO) for years. Our advice? Get to it. Good SEO takes time. It also gets easier as you go along because you learn about your market, get better at creating content, and have lots of history and user engagement […]
If you’ve been involved with online marketing for many years, then you will remember that meta descriptions used to be incredibly important to the web design and search engine optimization process. That’s because they could be treated like the attic on top of a website – a place to store hundreds of searchable keywords you […]
You’ve probably heard by now that local search engine optimization is important for marketing your small business. That’s partially because Google has replaced the Yellow Pages as a primary source of information on businesses in an area. It’s also because more shoppers than ever are looking for companies to work with on the go (from […]
For a lot of business owners, web content is a bit like sleep: they want more of it, but can’t seem to find the time to actually generate it. That’s understandable enough. For most of us, writing web pages and blog posts is difficult. Still, if you look at the top of Google listings for […]
Do you feel like you’re constantly trying to catch up with the competition when it comes to search engine optimization? Would you like to turn the tables on them and earn one of the top positions for an important search term or phrase? If so, you certainly aren’t alone. We meet with new potential clients […]
With the introduction of the Penguin algorithm update a couple of years ago, Google took away the incentives for link-farming overnight. Whereas having thousands of junk links pointed at your website was once a way to ensure your website would be more visible to searchers and customers, all at once it became a practice that […]
On occasion I get asked by a client if they should purchase multiple domain names. Some believe that by having multiple domain names for their one website it will help more people find their website since it is accessible in different ways and could improve their Search Engine Optimization. Unfortunately this is not the case […]