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Problem

Selling really large items like fireplaces which weight upwards of 1000 pounds can be difficult online. Fireplaces like these are usually sold directly to construction companies or architects - in person. This site wanted to sell to that audience but also the DIY person looking to add a beautiful new feature to their home or patio. Many site visitors would also be nervous about making a physically large purchase (some items weigh up to 1000 pounds) but also an expensive item.

Solution

With e-commerce websites, it is all about photos to impress site visitors - especially a home owner investing in a large, expensive product. On the home page we wanted to use high quality photos to help showcase the variety of products they had as well as make an positive impression. To help users feel more comfortable making a large purchase we discussed with the client the idea of offering free shipping and then made it a prominent feature on every page of the site.

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