What is the point of having a website nobody knows about? How can 100,000 daily visitors provide no new business? Because they are the wrong visitors. With effective web marketing strategies such as Search Engine Optimization, Pay-Per-Click management, social media and email campaigns, more traffic that is highly targeted will end up at your website.
SEO at it’s root is quite simple: Build a website that the search engines will think is relevant and important for the keyword phrases being searched. However, that task can be difficult and time consuming to achieve. We accomplish this by generating new, relevant content on your website so the search engines see it as relevant to the keyword phrases while also building links to the website so it appears as a real authority on the subject.
New or old, we can help optimize your site for the search engines by creating efficient code, effective content writing and quality link building. By targeting local traffic, we can bring in users that are highly targeted for your product or service. The end goal is to rank highly in the natural search results of the major search engines for specific keywords.
Another way to appear in the search engines is through pay-per-click. If you have ever used any of the major search engines such as Google, Yahoo! or Bing, you probably noticed ads that appear above or to the side of your search results – these are PPC ads. The benefit of these PPC campaigns is that you only pay when someone clicks on your ad. PPC campaigns can be very effective in highly competitive fields and can augment SEO strategies perfectly or be a sole marketing effort.
If you collect a list of past customers or potential customers, sending out effective emails to bring in repeat business can be very effective. We can help custom design, build and send out emails to large numbers of users to increase traffic, and thus revenue or leads, to your business website.
Social media marketing is using Facebook, Twitter and other social networks to connect with your audiences. It is a great way to stay connected and put a more personal face to your business than just a website. By maintaining an active social media presence, you are able to keep your business in front of your customers and keep them coming back more frequently than ever before. We can help you understand how to maintain an effective social media campaign yourself or even manage it for you.
Every industry, every website, every set of targeted users has slightly different preferences for what call to action will actually work. The combination of various design elements and messaging can make or break a website. Changing a single word in a headline could cause a 50% increase in conversions. With conversion optimization, we setup multivariate testing to determine if a different headline, color or many other factors helps improve conversion. Our motto: “You never know until you test it.”