AvantGen had a very dated website although they were innovators and leaders in their industry. They were seeing a decline in their reputation as their branding and overall web presence was dated. They also had no ability to update their site themselves and so it had been outdated for quite some time.
With a refreshed design, AvantGen made a big leap back into to the modern world - at least online. Now their website accurately reflects the standing they have in the industry as a leader with innovative products and solutions. Building the site with WordPress gives them full access to make changes to content and keep their site up-to-date.