The previous version of their site was hand made in the 90s. Their brand, website and everything about the business looked, and was, incredibly dated. They came to AshWebStudio to help rebrand the business to look fresh, unique and high-quality like the products they sell.
The first step was a redesign of their logo. They wanted to continue to include their beloved shar pei in the logo but in a fun-loving way. We accomplished this with a more cartoon-like, yet still simple and modern, graphic and a clean, easy-to-read font.
For the home page of the website we went bold with the imagery to help show off the quality and uniqueness of the products they sell. Their main offering is dog beds and they only carry top-of-the-line brands, ones you won't see at chain pet stores, and that needed to be clear from the start. These products are for pet owners who like to treat their pets like one of the family and deserve the same quality and comforts humans get.
We built this e-commerce website using WordPress + WooCommerce and custom developed a fabric selection tool for one of the product lines.