Looking to have more freedom and provide better quality services, Peter Kim decided it was time to start his own financial advisor business. Peter and a colleague provided some general brand guidelines that described who he was, what he wanted his company to be, and what made him unique. With that information, we set out to create a new brand identity including a logo and website design.
Overall the branding goals were to create something that broke out from the big broker style and establish an identity that felt more personal. Finance is an important part of every person’s life so we also needed to help establish trust. Peter liked the idea of a hawk watching over his territory as a way to convey his amazing eye for detail and trust that he watching out for his clients and their best financial interests.
With the website, an overall professional, quality website using the new brand identity and colors was created. Local imagery was used throughout the site of his office building and nearby area as it is both iconic to his city and helps impress upon the local aspect of his business.
