Every business owner wants to have a profitable website. But, many aren’t even sure what that would look like, much less how to actually get one. There isn’t anyone formula for driving leads or earning money on the web, of course, but years of experience have taught us that most profitable websites have a handful […]
Do you love looking at different web designs and images, but hate the idea of writing the content that will have to fill your new pages? If so, we’ve got some good news and some bad news. The good news is that you certainly aren’t alone – most people are visual thinkers who hate the […]
Few things are as frustrating as taking the time to develop a great piece of content, only to discover that no one is actually reading it. Things can be even worse if you have paid a professional copywriter to get the job done and potential buyers still don’t take notice. More often than not, the […]
One reason search engine optimization tends to require more time, work, and attention than business owners realize is that Google is essentially a moving target. The moment you master one aspect of search visibility, the company’s engineers change their algorithm and approach to require something altogether different. Sometimes, the shifts are minor and barely noticeable […]
Social media has never been hotter, and legions of marketers and web designers now swear by Facebook advertising. To hear them tell it, using the social network to reach new customers is faster, cheaper, and easier than tried-and-true methods like search engine optimization and email marketing. But, is social advertising really a revolution? Do Facebook […]
The magic thing about websites is that they can adapt, they can continually grow and be improved upon over time. Unlike a physical print piece such as a brochure, a website can and often should be an ongoing creative endeavor. As time goes on, your business evolves, your industry evolves, and your customers evolve. Your […]
A while back Google made a call for “HTTPS everywhere”. They want the web to be a much more secure place. Anything you use on Google.com is done of HTTPS, meaning the page you are accessing is secure. Before this announcement, HTTPS (or having an SSL certificate) was used just on e-commerce sites or other […]
We like headlines, it doesn’t take much to notice that when you look at our San Diego web design portfolio. I think by now it is well known that your website visitors are deciding whether to stick around or bail within a few seconds. An initial headline can tank your bounce rate (the number of […]
I have only had 1 client that ever said “I don’t want any more leads from my website.” We all want to build a bigger, stronger business and online is a key place to do so. The starting point of course is having our awesome San Diego web design company custom make a great website […]
When starting an e-commerce website, one of the biggest obstacles is getting those first sales. For direct marketing efforts, it appears that having good search engine rankings and using Pay-Per-Click advertising appears to be by far the most effective with email marketing showing well and growing. Custora, a customer acquisition platform, just released data taken […]