There used to be a rule of thumb that business owners should post something to their social accounts every day, and add to their blog at least once every week. We are here to tell you that these rules no longer apply. Sure, it would be nice if you can meet those targets. We still […]
Most of the business owners we work with freely admit that they are more comfortable with financial figures than they are website statistics. Almost any of them could tell you how much revenue their companies will bring in, for example, but very few know what percentage of their online visits come from non-Google sources. With […]
We might live and work in the digital age, but one of the things business owners tell us, again and again, is that they simply want to make the phone ring more often. Because of the businesses they work in, or the sales processes they follow, they are using tools like search engine optimization, social […]
What if there were one simple way you could boost the effectiveness of your online and offline marketing efforts… and double or triple your company’s sales in the process? It turns out there is. You just have to make sure everyone on your team starts asking each new lead or customer a straightforward question: “What […]
There are millions upon millions of blog posts and videos out there devoted to the finer points of online marketing. A quick search in Google will point you toward endless algorithm tweaks, hosting details, and conversion factors you might have overlooked to this point. It’s all helpful, but you may not need the advice. The […]
A lot of the business owners we work with struggle to understand web analytics, much less stay on top of the data coming at them. That’s understandable, but ignoring web statistics is like refusing to look at your financial statements. It might make today easier but it’s setting you up for big problems tomorrow. With […]
Search engine optimization (SEO) is great for a lot of things, but it also presents some challenges. For instance, because of SEO, we have a whole generation of marketers and entrepreneurs who think that content marketing is all about putting keywords on their website and blog. To be fair, you should be thinking about search […]
Often, when a new client comes to us with a problem – maybe they are losing out on conversions, have seen their search position decline, or can’t figure out whether they need a new web presence or not – the first thing we advise is a website audit. This is not always greeted with the […]
Understanding your site visitors is one of the most important elements of building an effective web marketing campaign. Without understanding who your site visitors are and what they are doing, you can’t make adjustments to continually improve your web marketing strategy. In this video, I walk you through all the data within Google Analytics that I focus […]
Pay-per-click advertising is growing at an enormous rate. Industry-wide, small and medium-sized businesses are spending billions to reach customers through Google, Facebook, and other popular web portals. But, experience has taught us that even though there are numerous companies who are using their ads to find targeted buyers at an affordable rate, they are just […]