Most of the business owners we work with freely admit that they are more comfortable with financial figures than they are website statistics. Almost any of them could tell you how much revenue their companies will bring in, for example, but very few know what percentage of their online visits come from non-Google sources.

With that in mind, let’s talk about a financial number that tells you everything about the health of your online marketing campaigns: your value per customer.

Whether you calculate this figure by the week, the year, or the life of the business relationship, the figures will point toward two critical conclusions:

  • How much time and money you can spend acquiring customers to remain profitable
  • How effective your campaigns have been (or not) in attracting buyers who are a good fit for your business model

This second point is an easy one to overlook. Generating leads and sales is great, but if those customers aren’t sticking with your business, then you’ll have to do it again and again.

In the end, web design and online marketing are all about growing your business. If you have trouble bringing your digital activities toward that goal, it’s time to talk with our team. Contact us today to schedule a free consultation!