By Derek Ashauer
Almost every business owner will attempt content marketing at some point. And yet, most companies struggle to improve their Google rankings, establish themselves as thought leaders, or generate online leads. That often leads new clients to ask us for our secret to making content work.
It isn’t much of a secret at all. It’s simply the realization that content marketing is a habit, not an activity or campaign.
When you think about it, it’s not really that difficult to understand. It takes a great deal of writing (or possibly filming, etc.) to grow an audience. And, as you put more and more work into content creation, you get faster and better at the same time. For this reason, there is a distinctive compounding factor that kicks in once you work at it for months.
To think about this another way, it’s incredibly difficult to gain any traction if you just sit down to write a handful of articles or shoot a few videos (as examples). They probably won’t be that good and you won’t see much in the way of results. But if you keep at it – making content creation a habit – your output will improve as you start to build a reputation. Then, all the outcomes you were hoping for when you began start to materialize.
Content marketing isn’t something that typically works quickly, but it does work. Just make it a habit and keep going. Or, contact our team so we can help you shortcut this process by bringing your ideas to life.