By Derek Ashauer
We might live and work in the digital age, but one of the things business owners tell us, again and again, is that they simply want to make the phone ring more often. Because of the businesses they work in, or the sales processes they follow, they are using tools like search engine optimization, social media marketing, and internet advertising to create more call-in leads.
It’s easy to get so focused on digital marketing tactics that you miss the big picture. Let’s look at three quick ways you can encourage more inbound calls for your website:
- Make sure your phone number is prominently displayed on all your pages so a visitor couldn’t help but see it.
- Use your content to invite buyers to contact you by phone so they know that’s the natural next step or preferred option.
- Offer something like an account review so prospects know you won’t sell at them relentlessly if they do decide to call you.
Generating phone calls from your website is a great way to turn online activity into actual sales. You just have to be intentional about the way you set up your pages.
Looking for real-world results from your online marketing? Contact us today to schedule a consultation and see what we’ve been able to do for businesses like yours.