One reason search engine optimization tends to require more time, work, and attention than business owners realize is that Google is essentially a moving target. The moment you master one aspect of search visibility, the company’s engineers change their algorithm and approach to require something altogether different. Sometimes, the shifts are minor and barely noticeable […]
There are a lot of different factors that lead to e-commerce success and failure. The concept for the businesses, the products being sold, how customers respond to a pricing strategies, the competition, and even the overall economy can affect your ability to sell over the Internet. That means even the smartest people with the best […]
Social media has never been hotter, and legions of marketers and web designers now swear by Facebook advertising. To hear them tell it, using the social network to reach new customers is faster, cheaper, and easier than tried-and-true methods like search engine optimization and email marketing. But, is social advertising really a revolution? Do Facebook […]
If there’s one thing you learn as a small business owner, it’s the importance of getting a good deal on everything you invest in. No matter where you look, there are new products and services your business needs – not to mention vendors and salespeople who want to sell you things you might not need. […]
The magic thing about websites is that they can adapt, they can continually grow and be improved upon over time. Unlike a physical print piece such as a brochure, a website can and often should be an ongoing creative endeavor. As time goes on, your business evolves, your industry evolves, and your customers evolve. Your […]
6 years ago, on May 4th, our daughter Emma passed away at the age of 3 months after battling to recover from multiple surgeries to fix her malformed heart caused by Twin-to-Twin Transfusion. Every year we celebrate her by focusing on what is most important – being a family. As such, our family: Myself, Erika, […]
This code snippet allows you to easily create custom tabs for WooCommerce product pages using the Advanced Custom Fields plugin. It requires the Repeater add-on field or the Pro version. View the code on Gist.
Internet Explorer (IE) used to be the de facto browser for all PC users. Then other browsers like Firefox and eventually Chrome came into the market and that all started to change. IE was the biggest nightmare for a web design and development company like us. Until a few years ago, that is. Many developers […]
On occasion I get asked by a client if they should purchase multiple domain names. Some believe that by having multiple domain names for their one website it will help more people find their website since it is accessible in different ways and could improve their Search Engine Optimization. Unfortunately this is not the case […]
A while back Google made a call for “HTTPS everywhere”. They want the web to be a much more secure place. Anything you use on Google.com is done of HTTPS, meaning the page you are accessing is secure. Before this announcement, HTTPS (or having an SSL certificate) was used just on e-commerce sites or other […]