You would think, in the digital marketing age, that finding a great web design and Internet marketing vendor would be a pretty simple task. And yet, as business owners find out month after month, it’s surprisingly easy to choose a terrible designer or creative team and end up wishing you could get your money back […]
Few things are as frustrating as taking the time to develop a great piece of content, only to discover that no one is actually reading it. Things can be even worse if you have paid a professional copywriter to get the job done and potential buyers still don’t take notice. More often than not, the […]
With the introduction of the Penguin algorithm update a couple of years ago, Google took away the incentives for link-farming overnight. Whereas having thousands of junk links pointed at your website was once a way to ensure your website would be more visible to searchers and customers, all at once it became a practice that […]
You need a new business website, and there are more tools than ever designed to help you build your own – including WordPress templates, starter packages from web hosts, and do-it-yourself online services. The commercials make everything look easy, and beginning with an existing design could be the perfect way to save time and money, […]
One reason search engine optimization tends to require more time, work, and attention than business owners realize is that Google is essentially a moving target. The moment you master one aspect of search visibility, the company’s engineers change their algorithm and approach to require something altogether different. Sometimes, the shifts are minor and barely noticeable […]
There are a lot of different factors that lead to e-commerce success and failure. The concept for the businesses, the products being sold, how customers respond to a pricing strategies, the competition, and even the overall economy can affect your ability to sell over the Internet. That means even the smartest people with the best […]
Social media has never been hotter, and legions of marketers and web designers now swear by Facebook advertising. To hear them tell it, using the social network to reach new customers is faster, cheaper, and easier than tried-and-true methods like search engine optimization and email marketing. But, is social advertising really a revolution? Do Facebook […]
If there’s one thing you learn as a small business owner, it’s the importance of getting a good deal on everything you invest in. No matter where you look, there are new products and services your business needs – not to mention vendors and salespeople who want to sell you things you might not need. […]
The magic thing about websites is that they can adapt, they can continually grow and be improved upon over time. Unlike a physical print piece such as a brochure, a website can and often should be an ongoing creative endeavor. As time goes on, your business evolves, your industry evolves, and your customers evolve. Your […]
6 years ago, on May 4th, our daughter Emma passed away at the age of 3 months after battling to recover from multiple surgeries to fix her malformed heart caused by Twin-to-Twin Transfusion. Every year we celebrate her by focusing on what is most important – being a family. As such, our family: Myself, Erika, […]