If you’ve been involved with online marketing for many years, then you will remember that meta descriptions used to be incredibly important to the web design and search engine optimization process. That’s because they could be treated like the attic on top of a website – a place to store hundreds of searchable keywords you […]
For a recent multilingual project, we used Beaver Builder for the site build and TranslatePress for the languages. As the project progressed, we received a new requirement to make PDF download links available in multiple languages. We had various buttons and link modules used throughout the site. While TranslatePress provides conditional shortcodes, these would only work […]
You’ve probably heard by now that local search engine optimization is important for marketing your small business. That’s partially because Google has replaced the Yellow Pages as a primary source of information on businesses in an area. It’s also because more shoppers than ever are looking for companies to work with on the go (from […]
Often, when a new client comes to us with a problem – maybe they are losing out on conversions, have seen their search position decline, or can’t figure out whether they need a new web presence or not – the first thing we advise is a website audit. This is not always greeted with the […]
Understanding your site visitors is one of the most important elements of building an effective web marketing campaign. Without understanding who your site visitors are and what they are doing, you can’t make adjustments to continually improve your web marketing strategy. In this video, I walk you through all the data within Google Analytics that I focus […]
Facebook can frustrate even the most proficient Internet marketer. It’s certainly obvious that the world’s largest social platform has a lot of power when it comes to generating sales and leads. With more than 1 billion registered members and a user base that often uses the platform continuously, it’s a great tool for reaching large […]
Marketers who love Google AdWords will tell you that it’s fast, reliable, and cost-effective. Those who aren’t fans tend to say that it’s too competitive, too expensive, and doesn’t lead to enough conversions. Over the years, we have learned from offering Pay-Per-Click management that there is one defining characteristic that separates these two groups from […]
For a lot of business owners, web content is a bit like sleep: they want more of it, but can’t seem to find the time to actually generate it. That’s understandable enough. For most of us, writing web pages and blog posts is difficult. Still, if you look at the top of Google listings for […]
If there’s one thing marketers of all stripes are learning in 2017, it’s that every page and detail on a business website matters. It’s the way all the different elements come together that will determine whether buyers stay with you or take their attention elsewhere. And ultimately, that’s the difference between having a useless web […]
When W3Techs recently announced their “Technologies of the Year,” it was no surprise that WordPress was honored alongside Google, Amazon, and a host of other innovative systems. After all, this was the seventh time in a row WordPress has been chosen as the leading Content Management System (CMS). That’s because industry insiders know what we […]