For a recent multilingual project, we used Beaver Builder for the site build and TranslatePress for the languages. As the project progressed, we received a new requirement to make PDF download links available in multiple languages. We had various buttons and link modules used throughout the site. While TranslatePress provides conditional shortcodes, these would only work […]
You’ve probably heard by now that local search engine optimization is important for marketing your small business. That’s partially because Google has replaced the Yellow Pages as a primary source of information on businesses in an area. It’s also because more shoppers than ever are looking for companies to work with on the go (from […]
Often, when a new client comes to us with a problem – maybe they are losing out on conversions, have seen their search position decline, or can’t figure out whether they need a new web presence or not – the first thing we advise is a website audit. This is not always greeted with the […]
Understanding your site visitors is one of the most important elements of building an effective web marketing campaign. Without understanding who your site visitors are and what they are doing, you can’t make adjustments to continually improve your web marketing strategy. In this video, I walk you through all the data within Google Analytics that I focus […]
Facebook can frustrate even the most proficient Internet marketer. It’s certainly obvious that the world’s largest social platform has a lot of power when it comes to generating sales and leads. With more than 1 billion registered members and a user base that often uses the platform continuously, it’s a great tool for reaching large […]
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