Most of what you read about social media marketing these days could be summed up with the phrase “more is better.” The average business owner, or creative firm, thinks that spreading the word through social media is a numbers game. We disagree. It’s undeniably true that having a long reach on your social networks is […]
There are millions upon millions of blog posts and videos out there devoted to the finer points of online marketing. A quick search in Google will point you toward endless algorithm tweaks, hosting details, and conversion factors you might have overlooked to this point. It’s all helpful, but you may not need the advice. The […]
A lot of the business owners we work with struggle to understand web analytics, much less stay on top of the data coming at them. That’s understandable, but ignoring web statistics is like refusing to look at your financial statements. It might make today easier but it’s setting you up for big problems tomorrow. With […]
Teenagers might not remember, but those of us who’ve been around for a while will: there was a time when we used tools like AltaVista and Netscape to search the web. This was in the era before Google, of course, but it’s a reminder that all dominant technology services are eventually replaced. So, what might […]
Some professional web design communities hate services like Wix and Squarespace, probably because they represent low-cost competition that would seem to devalue their own work and creativity. We don’t feel that way. We just think they are different tools for different markets. The whole thing can be summed up with an easy analogy. When you […]
Search engine optimization (SEO) is great for a lot of things, but it also presents some challenges. For instance, because of SEO, we have a whole generation of marketers and entrepreneurs who think that content marketing is all about putting keywords on their website and blog. To be fair, you should be thinking about search […]
We often meet business owners who have been planning to get started with search engine optimization (SEO) for years. Our advice? Get to it. Good SEO takes time. It also gets easier as you go along because you learn about your market, get better at creating content, and have lots of history and user engagement […]
If you’ve been involved with online marketing for many years, then you will remember that meta descriptions used to be incredibly important to the web design and search engine optimization process. That’s because they could be treated like the attic on top of a website – a place to store hundreds of searchable keywords you […]
For a recent multilingual project, we used Beaver Builder for the site build and TranslatePress for the languages. As the project progressed, we received a new requirement to make PDF download links available in multiple languages. We had various buttons and link modules used throughout the site. While TranslatePress provides conditional shortcodes, these would only work […]
You’ve probably heard by now that local search engine optimization is important for marketing your small business. That’s partially because Google has replaced the Yellow Pages as a primary source of information on businesses in an area. It’s also because more shoppers than ever are looking for companies to work with on the go (from […]