Ever wonder why it’s so hard to find good help when it comes to search engine optimization? One reason has to do with the fact that there are murky sets of standards and qualifications throughout the industry. For instance, some of the certifications consultants use to show off their knowledge can be gained online in […]
The average search engine optimization (SEO) campaign begins with a great deal of planning and enthusiasm, only to flame out a few weeks or months later. What happens in the meantime? The same thing that almost always happens: the weekly grind of generating content and studying web analytics depresses the business owner’s focus and motivation. […]
Being successful as an entrepreneur often requires you to wear many hats and take on lots of different skills. Most of the business owners we work with are also part-time salespeople, accountants, and janitors within their own companies. Perhaps that’s why many of them wonder whether they should bother learning website programming languages like HTML […]
There used to be a rule of thumb that business owners should post something to their social accounts every day, and add to their blog at least once every week. We are here to tell you that these rules no longer apply. Sure, it would be nice if you can meet those targets. We still […]
Most of the business owners we work with freely admit that they are more comfortable with financial figures than they are website statistics. Almost any of them could tell you how much revenue their companies will bring in, for example, but very few know what percentage of their online visits come from non-Google sources. With […]
Almost every business owner will attempt content marketing at some point. And yet, most companies struggle to improve their Google rankings, establish themselves as thought leaders, or generate online leads. That often leads new clients to ask us for our secret to making content work. It isn’t much of a secret at all. It’s simply […]
We might live and work in the digital age, but one of the things business owners tell us, again and again, is that they simply want to make the phone ring more often. Because of the businesses they work in, or the sales processes they follow, they are using tools like search engine optimization, social […]
If you’re looking for another way to generate revenue from your website, then consider the following: what if you could generate revenue directly from a website? Don’t worry, this isn’t a riddle or tongue twister. It’s meant to be a reminder that you can add e-commerce features to your existing business website even if its […]
What if there were one simple way you could boost the effectiveness of your online and offline marketing efforts… and double or triple your company’s sales in the process? It turns out there is. You just have to make sure everyone on your team starts asking each new lead or customer a straightforward question: “What […]
Most of what you read about social media marketing these days could be summed up with the phrase “more is better.” The average business owner, or creative firm, thinks that spreading the word through social media is a numbers game. We disagree. It’s undeniably true that having a long reach on your social networks is […]