Most of the business owners we work with freely admit that they are more comfortable with financial figures than they are website statistics. Almost any of them could tell you how much revenue their companies will bring in, for example, but very few know what percentage of their online visits come from non-Google sources. With […]
Almost every business owner will attempt content marketing at some point. And yet, most companies struggle to improve their Google rankings, establish themselves as thought leaders, or generate online leads. That often leads new clients to ask us for our secret to making content work. It isn’t much of a secret at all. It’s simply […]
We might live and work in the digital age, but one of the things business owners tell us, again and again, is that they simply want to make the phone ring more often. Because of the businesses they work in, or the sales processes they follow, they are using tools like search engine optimization, social […]
If you’re looking for another way to generate revenue from your website, then consider the following: what if you could generate revenue directly from a website? Don’t worry, this isn’t a riddle or tongue twister. It’s meant to be a reminder that you can add e-commerce features to your existing business website even if its […]
What if there were one simple way you could boost the effectiveness of your online and offline marketing efforts… and double or triple your company’s sales in the process? It turns out there is. You just have to make sure everyone on your team starts asking each new lead or customer a straightforward question: “What […]
Most of what you read about social media marketing these days could be summed up with the phrase “more is better.” The average business owner, or creative firm, thinks that spreading the word through social media is a numbers game. We disagree. It’s undeniably true that having a long reach on your social networks is […]
There are millions upon millions of blog posts and videos out there devoted to the finer points of online marketing. A quick search in Google will point you toward endless algorithm tweaks, hosting details, and conversion factors you might have overlooked to this point. It’s all helpful, but you may not need the advice. The […]
A lot of the business owners we work with struggle to understand web analytics, much less stay on top of the data coming at them. That’s understandable, but ignoring web statistics is like refusing to look at your financial statements. It might make today easier but it’s setting you up for big problems tomorrow. With […]
Teenagers might not remember, but those of us who’ve been around for a while will: there was a time when we used tools like AltaVista and Netscape to search the web. This was in the era before Google, of course, but it’s a reminder that all dominant technology services are eventually replaced. So, what might […]
Some professional web design communities hate services like Wix and Squarespace, probably because they represent low-cost competition that would seem to devalue their own work and creativity. We don’t feel that way. We just think they are different tools for different markets. The whole thing can be summed up with an easy analogy. When you […]