What makes an effective website?
Everyone has a website, but not an effective website. See what it takes to have a quality website that can grow your business.
Website accessibility: What it is and why it matters for every business
Website accessibility is important for every small business. Learn what it is, why it’s important, and what you can do to improve your website’s accessibility.
What you need to know about upcoming changes to Google Analytics
Google Analytics, the popular web analytics tool by Google, has been a go-to choice for many businesses and website owners to track user behavior and gain insights. In fact, it is what I have been recommending to clients for over a decade and has worked well for myself and all clients from basic sites to […]
Why we love working with WordPress
WordPress is a content management system (CMS) that has been a game-changer for website building and management and for us here in Fort Collins at AshWebStudio. Over the years, it has evolved from being a simple blogging platform to a powerful website-building tool that powers over 40% of all websites on the internet. The open-source […]
The Truth About SEO Expertise
Ever wonder why it’s so hard to find good help when it comes to search engine optimization? One reason has to do with the fact that there are murky sets of standards and qualifications throughout the industry. For instance, some of the certifications consultants use to show off their knowledge can be gained online in […]
Want to Energize Your SEO Campaigns?
The average search engine optimization (SEO) campaign begins with a great deal of planning and enthusiasm, only to flame out a few weeks or months later. What happens in the meantime? The same thing that almost always happens: the weekly grind of generating content and studying web analytics depresses the business owner’s focus and motivation. […]
Should Business Owners Know HTML and CSS?
Being successful as an entrepreneur often requires you to wear many hats and take on lots of different skills. Most of the business owners we work with are also part-time salespeople, accountants, and janitors within their own companies. Perhaps that’s why many of them wonder whether they should bother learning website programming languages like HTML […]
The Online Marketing Rule You Can Safely Ignore
There used to be a rule of thumb that business owners should post something to their social accounts every day, and add to their blog at least once every week. We are here to tell you that these rules no longer apply. Sure, it would be nice if you can meet those targets. We still […]
A Hidden Stat That Says Everything About Your Online Marketing
Most of the business owners we work with freely admit that they are more comfortable with financial figures than they are website statistics. Almost any of them could tell you how much revenue their companies will bring in, for example, but very few know what percentage of their online visits come from non-Google sources. With […]
The Real Secret to Effective Content Marketing
Almost every business owner will attempt content marketing at some point. And yet, most companies struggle to improve their Google rankings, establish themselves as thought leaders, or generate online leads. That often leads new clients to ask us for our secret to making content work. It isn’t much of a secret at all. It’s simply […]