Marketers who love Google AdWords will tell you that it’s fast, reliable, and cost-effective. Those who aren’t fans tend to say that it’s too competitive, too expensive, and doesn’t lead to enough conversions. Over the years, we have learned from offering Pay-Per-Click management that there is one defining characteristic that separates these two groups from […]
For a lot of business owners, web content is a bit like sleep: they want more of it, but can’t seem to find the time to actually generate it. That’s understandable enough. For most of us, writing web pages and blog posts is difficult. Still, if you look at the top of Google listings for […]
If there’s one thing marketers of all stripes are learning in 2017, it’s that every page and detail on a business website matters. It’s the way all the different elements come together that will determine whether buyers stay with you or take their attention elsewhere. And ultimately, that’s the difference between having a useless web […]
When W3Techs recently announced their “Technologies of the Year,” it was no surprise that WordPress was honored alongside Google, Amazon, and a host of other innovative systems. After all, this was the seventh time in a row WordPress has been chosen as the leading Content Management System (CMS). That’s because industry insiders know what we […]
A few months ago, Google officially announced that it would consider Secure Socket Layers – more commonly known as SSL connections – as a search signal. Such a move fit perfectly with the search engine’s known appreciation for user experience. Long used by banks and online retailers, SSL connections are fast and encrypt any transfers […]
Once upon a time, there was an almost unbreakable rule in graphic design: if something was important, it had to be located at the very top of a page. For decades most valuable images and pieces of content were – and mostly still are – located “above the fold.” For those of you who don’t […]
Pay-per-click advertising is growing at an enormous rate. Industry-wide, small and medium-sized businesses are spending billions to reach customers through Google, Facebook, and other popular web portals. But, experience has taught us that even though there are numerous companies who are using their ads to find targeted buyers at an affordable rate, they are just […]
Every business owner wants to have a profitable website. But, many aren’t even sure what that would look like, much less how to actually get one. There isn’t anyone formula for driving leads or earning money on the web, of course, but years of experience have taught us that most profitable websites have a handful […]
Do you feel like you’re constantly trying to catch up with the competition when it comes to search engine optimization? Would you like to turn the tables on them and earn one of the top positions for an important search term or phrase? If so, you certainly aren’t alone. We meet with new potential clients […]
Do you love looking at different web designs and images, but hate the idea of writing the content that will have to fill your new pages? If so, we’ve got some good news and some bad news. The good news is that you certainly aren’t alone – most people are visual thinkers who hate the […]