For a lot of business owners, web content is a bit like sleep: they want more of it, but can’t seem to find the time to actually generate it. That’s understandable enough. For most of us, writing web pages and blog posts is difficult. Still, if you look at the top of Google listings for […]
If there’s one thing marketers of all stripes are learning in 2017, it’s that every page and detail on a business website matters. It’s the way all the different elements come together that will determine whether buyers stay with you or take their attention elsewhere. And ultimately, that’s the difference between having a useless web […]
When W3Techs recently announced their “Technologies of the Year,” it was no surprise that WordPress was honored alongside Google, Amazon, and a host of other innovative systems. After all, this was the seventh time in a row WordPress has been chosen as the leading Content Management System (CMS). That’s because industry insiders know what we […]
A few months ago, Google officially announced that it would consider Secure Socket Layers – more commonly known as SSL connections – as a search signal. Such a move fit perfectly with the search engine’s known appreciation for user experience. Long used by banks and online retailers, SSL connections are fast and encrypt any transfers […]
Once upon a time, there was an almost unbreakable rule in graphic design: if something was important, it had to be located at the very top of a page. For decades most valuable images and pieces of content were – and mostly still are – located “above the fold.” For those of you who don’t […]
