Why Content Marketing Is About More Than Keywords

Search engine optimization (SEO) is great for a lot of things, but it also presents some challenges. For instance, because of SEO, we have a whole generation of marketers and entrepreneurs who think that content marketing is all about putting keywords on their website and blog. To be fair, you should be thinking about search […]

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Thinking of Getting Started With SEO?

We often meet business owners who have been planning to get started with search engine optimization (SEO) for years. Our advice? Get to it. Good SEO takes time. It also gets easier as you go along because you learn about your market, get better at creating content, and have lots of history and user engagement […]

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Are Meta Descriptions Still a Thing?

If you’ve been involved with online marketing for many years, then you will remember that meta descriptions used to be incredibly important to the web design and search engine optimization process. That’s because they could be treated like the attic on top of a website – a place to store hundreds of searchable keywords you […]

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TranslatePress + Beaver Builder Conditionals

For a recent multilingual project, we used Beaver Builder for the site build and TranslatePress for the languages. As the project progressed, we received a new requirement to make PDF download links available in multiple languages. We had various buttons and link modules used throughout the site. While TranslatePress provides conditional shortcodes, these would only work […]

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Local SEO

5 Ways to Get Your Local SEO Campaign Started

You’ve probably heard by now that local search engine optimization is important for marketing your small business. That’s partially because Google has replaced the Yellow Pages as a primary source of information on businesses in an area. It’s also because more shoppers than ever are looking for companies to work with on the go (from […]

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Check health of website with audit

Why You Need a Website Audit

Often, when a new client comes to us with a problem – maybe they are losing out on conversions, have seen their search position decline, or can’t figure out whether they need a new web presence or not – the first thing we advise is a website audit. This is not always greeted with the […]

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What to look at in Google Analytics to understand your site visitor data

Understanding your site visitors is one of the most important elements of building an effective web marketing campaign. Without understanding who your site visitors are and what they are doing, you can’t make adjustments to continually improve your web marketing strategy. In this video, I walk you through all the data within Google Analytics that I focus […]

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How to improve engagement on Facebook

Why Most Marketers Struggle on Facebook

Facebook can frustrate even the most proficient Internet marketer. It’s certainly obvious that the world’s largest social platform has a lot of power when it comes to generating sales and leads. With more than 1 billion registered members and a user base that often uses the platform continuously, it’s a great tool for reaching large […]

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Fix AdWords with better Quality Scores

One Thing That Kills Your Google AdWords Marketing

Marketers who love Google AdWords will tell you that it’s fast, reliable, and cost-effective. Those who aren’t fans tend to say that it’s too competitive, too expensive, and doesn’t lead to enough conversions. Over the years, we have learned from offering Pay-Per-Click management that there is one defining characteristic that separates these two groups from […]

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Writing blog posts for Search Engine Optimization (SEO)

The Formula for a Perfect Small Business Blog Post

For a lot of business owners, web content is a bit like sleep: they want more of it, but can’t seem to find the time to actually generate it. That’s understandable enough. For most of us, writing web pages and blog posts is difficult. Still, if you look at the top of Google listings for […]

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