Teenagers might not remember, but those of us who’ve been around for a while will: there was a time when we used tools like AltaVista and Netscape to search the web. This was in the era before Google, of course, but it’s a reminder that all dominant technology services are eventually replaced.
So, what might replace Google as the primary search tool in the future?
We can’t say for sure. And if we could, we would be investing money instead of writing blog posts. However, we have enough glimpses of the future to draw a few conclusions:
- The next iteration of search will probably be heavily driven by artificial intelligence.
- New search algorithms are going to be highly dependent on individual demographics and visit history.
- User engagement will be a big piece of the puzzle, as well.
- Voice and image-based search tools will be a big part of the equation.
It’s possible that the next Google will come out of nowhere, just like the real Google did. Or, maybe it will be a new project driven by one of the existing tech giants.
Either way, it’s probably a bit early to be thinking about optimizing your business website for the next revolution in search. But that doesn’t mean it’s too soon to be thinking about what you can do to prepare your business for the next decade of online marketing.
Want to find out what you can do to maximize profits today while protecting your future? Contact us for a free consultation so we can help.